It’s not so very long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst our monitors were pumped with pop-ups that generated them millions.

During the last couple of years however, it seems that ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA… Or should we?

For those of us involved in any form of search engine optimization (SEO), we are led to believe that if our websites are not recognised and accepted by our new master, then we are doomed Continue reading Why Do We Attach So Much Importance To Google →