Category Archives: Keyword FAQs

Why Do We Attach So Much Importance To Google

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keywordretriever.comIt’s not so very long ago that I used to subscribe to the notion that AOL and Yahoo believed they owned the Internet and had the right to control it. The over-the-top war on spam a clever smoke screen whilst our monitors were pumped with pop-ups that generated them millions.

During the last couple of years however, it seems that ownership of the Internet has been surrendered to a new overlord! GOOGLE! And we should all point our prayer mats to face Mountain View CA… Or should we?

For those of us involved in any form of search engine optimization (SEO), we are led to believe that if our websites are not recognised and accepted by our new master, then we are doomed Continue reading Why Do We Attach So Much Importance To Google →

The Importance Of Keywords

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Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article Continue reading The Importance Of Keywords →

Google Deals Another Blow To The Work From Home Affiliate

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Earlier in the year I wrote an article about Google’s policy changes and how it affected the home based affiliate. It was centered around the policy changes made in January of 2005 and was a review of the changes I had seen over a year I wrote in the article the importance of writing quality landing pages for affiliate links and incorporating the links into article type formats. The benefits of doing this was to offset Google’s policy of only one url per site including merchant and all affiliate urls in the sponsored advertising column of Google’s search result pages.

By creating a keyword relevant web page and doing minimal seo work it is possible to offset and in fact even work this policy to your advantage.

Now it seems not only does Google want to limit their sponsored results Continue reading Google Deals Another Blow To The Work From Home Affiliate →