Tag Archives: keywords

Search Engine Keywords Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination your website you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site or of seeing any real profits from the visitors that do arrive decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy Continue reading Search Engine Keywords Selection

Google Deals Another Blow To The Work From Home Affiliate

Earlier in the year I wrote an article about Google’s policy changes and how it affected the home based affiliate. It was centered around the policy changes made in January of 2005 and was a review of the changes I had seen over a year I wrote in the article the importance of writing quality landing pages for affiliate links and incorporating the links into article type formats. The benefits of doing this was to offset Google’s policy of only one url per site including merchant and all affiliate urls in the sponsored advertising column of Google’s search result pages.

By creating a keyword relevant web page and doing minimal seo work it is possible to offset and in fact even work this policy to your advantage.

Now it seems not only does Google want to limit their sponsored results Continue reading Google Deals Another Blow To The Work From Home Affiliate

Different Keywords For Different Folks In Home Business

Whether it’s a home business or an internet business opportunity you have to have traffic to your site to see a sale. We have all heard of auctions haven’t we? The highest bidder takes home the loot. In an auction, the bid price depends on the perceived value of the product on offer, the number of bidders present as well as the paying power of the bidders present. In a PPC campaign for Google Adwords also, the same rules apply.

It’s the law of supply and demand that ultimately governs it all. The keywords that fetch the most traffic are also the costliest ones. Keywords likeĀ  “home business” and “internet home business” are costly because of the large number of searches being done on the same. So what do you do if you want to bid on one of these keywords? Well the answer is Continue reading Different Keywords For Different Folks In Home Business